If you like it ...

Some things in our world tend to be part of a chain reaction. One incident or experience lends itself to another and another.

Last year we made many visits to Gina's blog to watch (and listen) to a video she had posted of her man Adam. The girls loved the Beyonce tune "Put a Ring on It" that played over her footage, and were entertained by Adam's dancing when we were stuck inside on January (and then February) days.

They've since heard the song at various times, and sing along having learned the chorus from our dozens of views watching Adam make tacos.

So, to hook the Scott girls, all the marketers of the "Alvin and the Chipmunks 2 - The Squeakquel" needed to do was use the clip from the film which features the Chipettes singing that Beyonce song. Whenever the girls would see the promos, they'd spend the rest of the day busting into the tune at random moments.

The movie opened today - and we were there. It was the first time I had set foot in a movie theatre in more than five years; Alena and Alivia's second movie trip (their first being over two years ago and well out of Alivia's recollection); and Trace and Alysse's introduction to the big screen.

What a treat. They loved it. Loved every minute of it. The movie. The popcorn. The novelty. The volume. The huge screen.

For me, watching them was even better than watching the movie.